I took the CVS plunge today. I was waiting for my $45 gift card, but I had no laundry soap to do laundry today (I don't know how that happened - I always have some). Sorry to say, first time through, and I was not impressed. Maybe it's an acquired taste, so I will try it again. Plus, I have to use my ECBs. I found my CVS to be small and not all deals are marked. This was my biggest frustration. For example, the Garnier shampoo was not marked as a sale price or an ECB item. Thus, I had to double check the ad on size, etc. and closely watch what was rung up. I like my store shelves marked with a sale price. I spent $25 and now have $14 ECBs to spend.